Automatically Increase Conversion Rates

If you need to increase website conversion rates then you need to start testing different copy because your page copy will have the biggest impact on your overall profits. Strong, channelled copywriting that actively sells your products or services clearly and answers all the classic objections will trounce poorly written, unchecked, unfocused and badly laid out copy.

But the process of copy testing is not quite as simple as it needs to be. And this is a barrier to implementation. Ask nearly any internet marketer about the value of good copywriting and they’ll tell you it is absolutely key. But few people actually get round to doing it themselves.

Why?

Simply because it is hard. However, there’s some new technology about now called Evolving HTML which does copy testing for you automatically. Better than that, it reacts to the results of tests in such a way that your website gets better and better at converting as time moves on. The way that evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either results in a conversion or it doesn’t. If you get a conversion, then the copy that was displayed gets a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative mark.

Over time some copy will clearly outperform other copy and an automatic feed back system ensures that, as data comes in, the most effective copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion machine.

The commercial value of increasing web conversion rates is huge and you can actually find a punchy little course about it on the website ReallySimpleTesting.com. One of the most interesting things you can learn there is how minute changes in website conversion rates at various stages in the purchase funnel can make a huge difference to the amount of money you make.